I have found a bundle of nonsense where the media agencies have wrapped up deals that exploit the inexperience of advertisers for their considerable advantage. << MORE >>

Why bother with a media agency especially when the guts of the client revenue has to be passed on to an outside party. Integrated seamless client service is a pipe dream, and it's happening everywhere. << MORE >>

Next time your media buyer tells you it’s all about scale tell him you have the evidence he’s in the Media Madness house. Scale benefits the buyer’s cost base and hinders his ability to deliver for the advertiser << MORE >>

Several major advertisers want media agencies to advance them 120 days credit. General Motors are in effect passing their "bankruptcy" onto the agency.<< MORE >>

Among the few certainties in life is that “50% are worse than average” One major media agency group is trying to bust this self-evident truth. It’s created either a ground breaking concept or a short self-inflicted suicide note. << MORE >>

You may imagine that trading newspaper ad. space, does, in some meaningful way, relate the price of the goods to the audience delivered. You would be wrong. << MORE >>

If you thought the media owner commission system ensured the advertiser got the best, impartial advice, look at this horror story. << MORE >>

The objective of delivering a higher, longer, faster media & marketing effectiveness service has got fouled up in inadequate processes, misguided operations, confused logistics, faulty metrics and inappropriate structures<< MORE >>

Monday August 4th 2008 Marketers want to improve the effectiveness & ROI of their marketing investment. It's a strong working hypothesis and a good starting assumption. But the market place evidence from near & far proves that for a disturbingly large number, their preference is for the status quo of uncertainty, ignorance and "we like it the way it is"<< MORE >>

Friday August 1st 2008

It's no more than self delusion to set as your marketing objective the aim of "increasing brand loyalty". Brand loyalty is little more than a function of the period of data collection and rarely a reflection of true consumer behaviour.

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