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1. The 5 Largest Media Owners - Revealed
  Friday, October 30, 2009
2. Advertisers are getting taken for a media agency ride
  Monday, April 06, 2009
3. Integrated marketing communications doesn't happen - even when you own the companies
  Saturday, March 07, 2009
4. Media clout & cheap media buys don't fit - even the large buyers agree!
  Thursday, March 05, 2009
5. How to bankrupt your agency in one simple move
  Monday, February 23, 2009
6. Beating the average - a suicide note
  Wednesday, February 11, 2009
7. The way newspaper space is bought & sold has nothing to do with value
  Sunday, February 01, 2009
8. The agency preferred to resign the account in preference to do the right deal for the client
  Wednesday, January 28, 2009
9. Will somebody do something please? Media Madness is taking hold
  Tuesday, January 27, 2009
10. #25 (the last in this series) of 25 Things we know about what we don't know about Marketing Effectiveness
  Monday, August 04, 2008
Recent Comments
1. John Billett on Advertisers are getting taken for a media agency ride
  8/5/2010
2. Against Commoditisation on Advertisers are getting taken for a media agency ride
  8/3/2010
3. financial performance ratios on #14 of 25 Things we know about what we don't know about Marketing Effectiveness
  6/23/2010
4. Pavi Adain on The agency preferred to resign the account in preference to do the right deal for the client
  3/14/2010
5. Simon Foster on Media clout & cheap media buys don't fit - even the large buyers agree!
  3/11/2010
6. software development uk on The agency preferred to resign the account in preference to do the right deal for the client
  1/12/2010
7. Software companies on Cadbury gets it plain - & dairy milk - wrong; again & again
  1/5/2010
8. software developers on The agency preferred to resign the account in preference to do the right deal for the client
  10/29/2009
9. Jenny Biggam on Beating the average - a suicide note
  2/12/2009
10. jeremy blake on Will somebody do something please? Media Madness is taking hold
  1/28/2009
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Blogit with Billett: Category Archive for Brands

Cadbury gets it plain - & dairy milk - wrong; again & again

Posted by John Billett at 6/20/2007 11:10 AM | View Comments (2) | Add Comment

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